In this series, Peter Vahlefeld uses the magazine page (readymade) as a medium. The furious, jagged marks appear as if he was attacking the printed matter (an ad by Louis Vuitton »The Art of Travelling«) with a physicality that was reducing representational forms to a purely emotional response. Characterized by its concentrated materiality, the artwork is constructed from intersecting lines, fields, and swaths of color applied with brooms, brushes and hands. By varying the force with which he dragged his tools across the canvas, Vahlefeld added and, crucially, removed areas of paint to generate a highly unpredictable surface. By expropriating and deconstructing those glossy pages something truer, hand-made, and authentic should be expressed.
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