Instagram and Art

Updated: Jan 20

On Instagram, we are all following the same processes and techniques; the full picture of the platform seems very simple and easy to use. Just create an account and start posting using hashtags related to art – that’s it, right?​ ​ In reality, this is not the case.

To become a successful artist on Instagram and attract more visitors and art followers, you need to invest your attention into all of the details.

This starts immediately with choosing the correct username to the best posting time on Instagram.

It would be best to consider Instagram as a business; any slight error will impact on the total income.

Attention to detail is the major differentiation between those who become successful artists on Instagram and the rest who get left behind.

Art & Instagram Algorithm

The engagement rate is the heart of the Instagram algorithm. And, to improve your engagement level, it should be on 2 steps:


· The Branding phase drives more traffic from the targeted art audience and art followers by using the correct targeted art hashtags. The full picture of your account will determine the conversation rate of these visitors into art followers.

· The Interaction phase encourages your old and new art followers to engage consistently with your content, and this is the most challenging task; it requires a lot of thinking and creativity. It might help to take inspiration from other artists' accounts, but please keep in mind that every artist is unique. However, art followers are almost the same.

the best abstract hashtags

Art Hashtags & Visibility

Famous Art hashtags are an extreme competition worldwide, which makes it hard for anyone to maintain visibility with these popular art hashtags.

The art hashtags algorithm, in general, is an auction system. Artists are the bidders from everywhere, but how can you win at this game?

The only answer is the engagement rate.

This means that interactions need to translate into numbers of likes and comments your art posts will receive from your art followers.

The simple formula is: more engagement means more visibility, leading to more visitors and art followers from the targeted art hashtags.


I've been helping many artists from all over the world, and I can assuredly say that the most successful artists that I helped in the past (and who I am still working with) had only one thing in common. That shared success is that they used the correct art hashtags selection with a discipline that was relevant uniquely to them. ​ Searching for the best art hashtags should match your art account level. Updating the list requires advanced techniques, time, and creativity.

It's the core element that needs to be considered for the artist to drive more visitors and art followers.

The Art Followers

It would help if you kept in mind that 80% of your expected art followers are artists and precisely what you need to improve your engagement level.

Based on the shared passion, those artists who will be your art followers will keep appreciating and supporting your posts by leaving likes and comments. Consider them as the capital or (the engagement currency) which will help you rank up on the targeted art hashtags to reach more people who might be your future Art collectors.


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